20 May White Label World Expo 2026: Dates, Location, Tickets and Key Highlights
If you sell products online, run a startup, or want to build your own brand, there is one event you should have on your calendar. The White Label World Expo 2026 is coming, and it brings everything you need under one roof. From sourcing the best products to learning from top industry experts, this expo is designed to help businesses grow fast. Whether you are attending for the first time or returning from a previous show, 2026 promises to be the biggest and most exciting edition yet.
What Is the White Label World Expo?
The White Label World Expo is a leading international trade show focused on white-label and private-label products. It connects online retailers, entrepreneurs, startups, and brand owners with manufacturers and suppliers from around the world.
White-label products are goods made by one manufacturer but sold by other businesses under their own brand names. This model is popular because it lets sellers skip the costly step of developing products from scratch. Instead, they can focus on building their brand and growing sales.
The expo gives attendees a chance to meet suppliers face to face. They can test products, compare pricing, and negotiate deals directly. Additionally, the event is packed with keynote talks, seminars, and networking sessions that give attendees the knowledge to succeed.
White Label World Expo 2026: All the Key Dates
One of the best things about this expo is that it runs across multiple cities. Therefore, no matter where you are based, there is likely an edition close to you.
Here are the confirmed dates for 2026:
- Las Vegas: September 23–24, 2026, at the Las Vegas Convention Center
- New York: September 30–October 1, 2026, in New York City
- London: November 11–12, 2026, at ExCeL London
Each edition has its own character and focus. However, all three share the same core mission: helping businesses source products and scale faster. The Las Vegas show has a strong focus on the U.S. market and attracts many Amazon FBA sellers and direct-to-consumer brands. The New York edition is ideal for East Coast entrepreneurs and those eyeing international expansion. The London show, on the other hand, is the largest of the three and draws a global audience of buyers and suppliers.
Where Will the Expo Be Held?
Las Vegas Convention Center
The Las Vegas edition takes place at the Las Vegas Convention Center, located at 3150 Paradise Road, Las Vegas, Nevada. This is one of the most recognizable convention venues in the world. It is centrally located and easy to reach from all major hotels on the Las Vegas Strip. The venue offers excellent facilities for a large-scale trade show, with plenty of space for exhibitor booths, seminar stages, and networking areas.
New York City
The New York edition is a newer addition to the series. It takes place on September 30 and October 1, 2026. This location is particularly valuable for sellers targeting the East Coast market and those looking to connect with international trading partners based in the northeastern U.S.
ExCeL London
The London show is the flagship edition of the series. It takes place on November 11 and 12, 2026, at ExCeL London. This world-class venue is located in the Royal Docks area and is easily accessible by the Elizabeth line and the DLR, with Custom House Station right at the venue’s west entrance. The show opens at 10:00 AM on both days, closing at 5:00 PM on Wednesday and 4:00 PM on Thursday.
The London edition broke its own attendance record in 2025, welcoming 16,401 attendees. Organizers are aiming to surpass that figure again in 2026.
How to Get Tickets
Getting into the expo is simple, and the cost is very low. Attendance at all editions is free for trade visitors. You simply need to register in advance on the official White Label World Expo website.
For the London edition, your free ticket also grants access to three co-located events happening at ExCeL at the same time. These are the Retail Supply Chain & Logistics Expo, the Smart Retail Tech Expo, and the E-commerce, Packaging & Labelling Expo. That means one registration effectively gives you access to four shows simultaneously.
Registration is straightforward. Visit the official website, fill in your details, and your ticket will be sent to you. It is worth registering early, as the show draws tens of thousands of visitors and pre-registration helps you skip queues on the day.
If you are a business looking to exhibit rather than attend, you can book a stand through the same website. The 2025 London show achieved a 71 percent re-book rate from its 300 exhibitors, which reflects the strong return on investment that exhibitors experience.
Key Highlights of the 2026 Expo
A Massive Range of Exhibitors
One of the biggest draws of the expo is the sheer variety of exhibitors. The London edition features over 300 exhibitors, while the Las Vegas show brings together over 400. The New York edition hosts more than 200 exhibitors.
Products on display span a wide range of categories. These include health and beauty, pet supplies, food and beverage, electronics, clothing, cosmetics, cleaning products, stationery, and more. This diversity means attendees can explore multiple product categories in a single visit. Furthermore, exhibitors come ready to discuss pricing, minimum order quantities, and profit margins, so visitors can start evaluating options on the spot.
World-Class Keynote Speakers
Each edition of the expo features keynote speakers from some of the biggest names in e-commerce and business. The Las Vegas 2026 show has already confirmed speakers from Nordstrom, Google, and PepsiCo. These are industry-leading voices with real experience in scaling brands and navigating competitive markets.
Past keynote speakers at previous editions have included the Head of Fashion and Beauty at TikTok, the Founder of MyProtein, and senior figures from Footasylum, Pinterest, and Visa Europe. These talks are not generic advice sessions. They offer specific, actionable insights into what is working right now in e-commerce and product sourcing.
150+ Seminars and Expert Sessions
Beyond the keynotes, the London show alone features over 150 seminars. These sessions cover a wide range of topics. You can learn about pricing strategies, product sourcing, supply chain management, branding, online selling platforms, and more. Sessions are led by practitioners who have built real businesses, which means the advice is grounded in experience rather than theory.
The Las Vegas and New York editions also offer packed seminar programs. Therefore, no matter which city you attend, you will leave with practical knowledge you can apply immediately.
Speed Networking Sessions
One of the most popular features of the expo is Speed Networking. This is a fast-paced, structured session where attendees take part in one-minute meetings with a wide range of people. You might meet a manufacturer, a logistics provider, a retail partner, or a fellow entrepreneur.
This format is particularly useful for people who are new to the industry and want to build connections quickly. However, established business owners also find it valuable for discovering fresh ideas and spotting new opportunities. In just one hour, you can make dozens of meaningful contacts.
The Innovation and Industry Awards
The expo also celebrates excellence through its awards program. The Innovation Awards recognize companies that have made a significant impact in the world of product sourcing and white-label trade. The Industry Awards honor exhibitors whose products stand out as particularly innovative and leading within the online retail market.
These awards matter to attendees because they help identify the best suppliers and most forward-thinking companies on the show floor. Winning an award is a sign of quality, and it helps buyers feel more confident when choosing a partner.
Co-Located Events in London
The London edition runs alongside The Business Show London, which is the largest business event in Europe. This co-location gives attendees access to an even broader range of resources. The Business Show features its own lineup of seminars, keynotes, product demonstrations, and networking sessions across all sectors of business. Additionally, the CPD Expo and Going Global Live run alongside it, creating a truly comprehensive business event experience over two days.
Who Should Attend?
The expo is designed for a broad audience. However, it is particularly relevant for the following groups.
Online sellers who want to expand their product range will find the expo extremely useful. They can source new items, compare options, and meet suppliers they would not find through an internet search alone.
Startups looking to launch their first product will benefit from the seminars and keynote sessions, which offer guidance on how to identify profitable niches and get to market quickly.
Established brand owners who want to diversify their offerings or find more competitive suppliers can use the expo to benchmark their current supply chain and discover better alternatives.
Retailers, distributors, and entrepreneurs looking for fresh ideas will find inspiration across every aisle of the show floor.
Why 2026 Is a Special Year
This year carries extra momentum. The organizers have confirmed plans to grow each edition beyond its 2025 record. The London show is bringing a brand-new program of speakers and more exhibitors than ever before. The Las Vegas show is entering its ninth edition, making it more experienced and better organized each year.
Additionally, the e-commerce landscape is evolving fast. Consumer behavior is shifting, new selling platforms are emerging, and private-label brands are growing in popularity at a rapid pace. The expo is therefore more timely than ever for anyone looking to stay ahead of these changes.
Conclusion
The White Label World Expo 2026 is one of the most valuable events of the year for anyone in e-commerce, product sourcing, or brand building. With three editions taking place across Las Vegas, New York, and London between September and November, there are multiple opportunities to attend. Tickets are free for trade visitors, making it one of the most accessible trade shows in the industry. Key highlights include hundreds of exhibitors across dozens of product categories, world-class keynote speakers from companies like Google and Nordstrom, over 150 seminars, Speed Networking sessions, and prestigious industry awards. Whether you are a startup searching for your first product or an established retailer looking for a competitive edge, this expo has something meaningful to offer. Mark the dates, register early, and come prepared to learn, connect, and grow.
Frequently Asked Questions
Are tickets to the White Label World Expo 2026 free?
Yes, attendance is free for trade visitors at all three editions. You simply need to register in advance on the official website at whitelabelexpo.com. Early registration is recommended, as the shows attract tens of thousands of attendees.
What products can I find at the expo?
The expo covers a wide range of product categories, including health and beauty, food and beverage, electronics, clothing, cosmetics, pet supplies, cleaning products, stationery, and more. Exhibitors represent both local and international manufacturers and suppliers.
Can I exhibit at the White Label World Expo 2026?
Yes. Businesses that want to showcase their products or services can book a stand through the official website. The 2025 London edition saw a 71 percent re-book rate, reflecting the strong value exhibitors gain from participating.
Who are the speakers at the 2026 expo?
The Las Vegas 2026 edition has confirmed speakers from Nordstrom, Google, and PepsiCo. Full speaker lineups for each edition are announced on the official website as the event dates approach.
What is Speed Networking at the expo?
Speed Networking is a structured, fast-paced session where attendees have one-minute meetings with a series of other participants. It is designed to help you quickly connect with manufacturers, mentors, logistics partners, and fellow sellers in a short amount of time.
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