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5 Useful and Effective Email Marketing Tips for Startups

When it comes to promoting your business, nothing is as powerful and direct as mobile email marketing. These days, our email is as close to us as our house keys. Just imagine your business being that close too. Indeed, by creating an email marketing campaign, you can have a direct channel to market your product or services. Not only will this boost revenue, but it will also boost brand recognition. Plus, if we keep our email that close to us, just imagine how many more people will see a single email if it seems relevant enough to forward to friends. And what if there was an incentive to send it to friends?

Here are five useful and effective email marketing tips for startups.

Blow them away with the subject line.

Just like an advertisement uses a tagline to draw customers in, you have to use an amazing subject line to get people to open a particular email. When it comes down to it, most getting dozens of promotional emails a day. Some of those emails are automatically categorized in a promotional folder, so half or more of them don’t even get read. So, you need to be that one email that stands out, which is why your subject line is so critical.

Pictures say a thousand words without saying anything at all.

When you open an email that has a lot of text – what is your first response? – Usually, you’ll close the email and tell yourself that you’ll read it later. All of a sudden, the day goes by and you haven’t even looked at the email – you may never get around to reading it at all. This is why your email marketing campaign must be picture heavy. You want to say as much as you can with a single photograph.

Create a hierarchy of text.

In an email, you want to find a way to highlight the important stuff without making it seem obvious. This is why you want to create a hierarchy. At the top, you want to showcase the most important information. The secondary information can go in the middle. And the tertiary information should go at the bottom. The reason why you want to do this is that you want the most critical information to jump out at the reader.

Use an intuitive platform for your email marketing campaign.

You don’t want to use just any email marketing company for your campaign, you want to use a platform that will really get the message out there. For instance, Blue Hornet Email Marketing Services offers many tools to send out your campaign intuitively and effectively. Not only do you want people to open the email, but you also want them to click on the information.

Offer the incentive to share the email.

Not only do you want to have buttons where people can share the email on social media – but you also want to offer some kind of incentive for sharing the email with friends. The best way to do this is with discounts or some kind of special, limited-time offer. In the end, if you can get more life out of one email, it will be well worth it to hand out discounts.

5 Tips for Starting and Operating a Parking Lot Business

Starting a parking lot of business can be a great way to break into both the real estate market and growing industry with lots of exciting potentials. In the parking lot business, you are essentially buying valuable plots of land that are in-between use. Typically, these plots of land are in parts of cities that are densely populated, have an excess amount of cars, and a lack of available street parking. This is where your parking lot comes in handy. With a decent rate for parking, you can literally take a corner of the market in your particular town or city.

Wireless Networking Basics for Your Business

Wireless networking and internet access are vital to almost every business these days. The ability for you to wirelessly access and share information lies at the core of most businesses and has become a near-universal expectation for clients and patrons. But as you set up or plan to improve your wireless network, there are a few basics you should keep in mind.

Workplace Safety Basics for Small Business Owners

Owning and operating a small business means wearing a lot of hats. Whereas large corporations have the money to hire specialists and fill redundant positions to ensure optimal coverage, small businesses rarely have the capital on hand to fill all of the roles needed with individual workers, much less the best and brightest in their field. As a result, many small business owners will find themselves handling tasks like management, accounting, sales, and any number of roles they are ill-prepared to tackle. And workplace safety is definitely an undertaking that can fall to a small business owner. But if you want to limit your liability and ensure the health and safety of workers, clients, and anyone who interacts with your business, it’s imperative that you make workplace safety a top priority.

Restaurant Business Startup Do’s and Don’ts

By now, friends, coworkers, and family have probably warned you: opening a restaurant business is too risky. Some people may even be telling you to keep your day job. However, much of what people say about the restaurant industry isn’t true – the statistics are skewed. Sure, it is competitive, but with a little ingenuity, great food, and an amazing dining experience, any restaurant can make it. When it comes down to it, running a restaurant can be difficult, but mainly in the beginning – during the startup phase. This is the time when you have to avoid some of the fatal flaws that some restaurateurs make. If you can circumnavigate those flaws, your restaurant has a much better chance for success.

5 Key Factors to Consider Before Franchising Your Business

Going from the startup phase to the franchise phase can be a big leap, but it can happen. In fact, it can happen sooner than you think – especially if your establishment becomes quite popular. If your brick and mortar establishment becomes recognizable in a certain community, it may have the same power and potential for success in other communities. So, is your business ready to be franchised? Before you set the wheels in motion, you need to be fully prepared. Starting a franchise is not a cakewalk – you need to think about the legal implications, the financial implications, and a number of other responsibilities.

5 Ways That a Diverse Workforce Benefits Your Business

You have probably noticed that in the last few years alone, the world has become more globalized and diverse. You may have also noticed that diversity is not something that we have to come to terms with – it is something we should embrace. We are all human, but each of us comes from a completely different background – with completely different cultural norms and ideas. Because of this, diversity can add a whole new layer of understanding to the way we live our lives – it can make us better humans. This sentiment is especially important in the workforce and it is the reason why diversity in business is so imperative.

5 Effective Ways for Small Business Owners to Reduce Workplace Accidents

No workplace big or small is safe from workplace accidents. The only thing is that a bigger business may have the capacity to take the costs that go towards medical bills and other expenses, like legal fees – while most small businesses don’t. One workplace injury and it could cause a small business to go completely under. If your small business operates a workshop or a warehouse – anywhere that has dangerous conditions or requires the operation of power tools – preventing and reducing workplace injuries and accidents are even more important. Not only is it important for the sake of your business, but also for the health and wellbeing of your business.

5 Effective Ways to Simplify Complex Business Practices

When it comes to your business operations, you may start out with fairly simple processes. But over time, the way you conduct your business can become more complex as your company grows, as you introduce new programs and procedures, and as employees develop their own ways of getting the job done. Unfortunately, this can have a negative impact on your productivity, turning once-simple tasks into monumental hurdles. And the worst part is that very little of the work being done might be necessary to ongoing operations. For this reason it is imperative that you perform an audit and figure out where time is being wasted, as well as how to best create the targeted practices that ensure work is completed in an effective and efficient manner.

Six reasons why your business should use Foursquare

You might have heard Foursquare mentioned in conversation and assumed it was just another social network.

However, it’s a location-based system that allows users to ‘check-in’ to businesses from their mobile phone could benefit the savvy small business.