How to choose a social network for your business?

18 Aug How to choose a social network for your business?

That your business has a presence on social networks is essential if you want your business to grow. For this reason, in this article, we will show you how to choose the social network for your business and which ones are currently the most popular.

How to choose a social network for your business?

Far from what many think, publicizing an enterprise through social networks is not a matter of having an account in all the possible networks that exist. It requires you to study the options available to know exactly which direction to go.

With regards to your customers, which social network are the most active in? The answer to this question will tell you in which part, or social network, your business should have more presence. Perhaps your clients have accounts in several of them. This should not confuse you; your job will be to discover which one they use the most.

The aforementioned is perhaps the most important factor that you should consider when promoting your entrepreneurship through these means. The reason is that once you identify which social network it is easier for you to find customers, it will be easier for you to focus on the right advertising.

Before continuing with the social networks most used today by entrepreneurs, you must remember that the key to being successful in these media is perseverance. Only by being constant will you be able to enjoy the sweet taste of gradually attracting customers. Just trying a few times is not enough. Refresh your advertising every so often and adapt.

Which social media platform is best for my business?

The business world is vast and this means that each area can have a more or less wide and varied audience, depending on the case. When you start promoting yourself online, you must know the tools you will eventually use to achieve your goals. The point is that each social network has its catchment area: to put it more simply, a certain type of people populates each social platform. This is why you need to know exactly where your current and potential customers are.

Likewise, you need to know the specific characteristics of each platform. For example, LinkedIn helps you to create a qualified network of contacts. It is very useful for freelancers and for those who work in b2b. Twitter attracts numerous users, exploits the network’s speed, and is very suitable for public relations. Instagram is a purely visual social network, easy to use, but treacherous: it can make you lose sight of the goal if taken lightly.

The most popular social networks for entrepreneurs

There are many social networks through which entrepreneurs make themselves known. Next, we will talk a little about the most important ones:

Instagram is a social network that is establishing itself as one of the most used tools by modern entrepreneurs. It is characterized by promoting articles or products through images.

Facebook, perhaps the most popular of all. Through this social network, you can quickly increase the number of clients you currently have. This is possible since a high percentage of the world’s population has their own Facebook account, so you should have it as one of the main ones.

Google+ has great support; some statistics point to more than 500 million users. By publishing your service or product through this social network, you are more likely to find future customers; since your content will appear when entering keywords related to it.

These three social networks are currently the most popular, both by entrepreneurs and potential clients. Prepare an appropriate advertising campaign for each one respectively, and you will achieve your goals in no time. People will see that you are professional and hardworking and that will add points in your favor.

Remember that social networks are an important link in digital marketing. You will not get the results you get with these tools in any other way. Take advantage of them in the best way.

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